Public relations in public education

By Signing up, you agree to our privacy policy. Administrators will enjoy these helpful school public relations tips shared by EducationWorld Community blogger Maris Callahan. Be sure to read all of her great advice on PR for schools. When I began my first job at a public relations firm, the first piece of constructive criticism that one of my bosses shared with me was that, ironically enough, I wasn't communicating properly. She said that I was doing great work, but that in order for my colleagues to appreciate that work, I needed to do a better job of keeping them apprised of what I did on a daily basis.
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Tips for School Administrators (and Other School Professionals)

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School public relations done right is effective school marketing

By Signing up, you agree to our privacy policy. Public Relations Are you looking to improve communications between school and home? Do you want to get the media to pay more attention to the good things that are going on in your school? Do you know how to handle a crisis?
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National School Public Relations Association

The importance of public relations is perhaps best illustrated in one simple fact. Not only do more colleges offer public relations courses than before, but they also use PR firms now more than ever. Maybe in teaching public relationships, schools, and other education bodies learned a thing or two about the value of PR. But whatever the reason, PR continues to grow as both an academic and professional field. Most PR professionals describe the work as exciting and always changing.
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The bad news is you might negatively associate PR with things like crisis, spin doctoring, or even propaganda. If the thought of PR in connection with your school leaves you feeling uncomfortable, we hope this article will change that. You see, we have this theory that schools avoid public relations because of those negative cognitive associations.
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