Tips for School Administrators (and Other School Professionals)
School public relations done right is effective school marketing
The importance of public relations is perhaps best illustrated in one simple fact. Not only do more colleges offer public relations courses than before, but they also use PR firms now more than ever. Maybe in teaching public relationships, schools, and other education bodies learned a thing or two about the value of PR. But whatever the reason, PR continues to grow as both an academic and professional field. Most PR professionals describe the work as exciting and always changing.
The bad news is you might negatively associate PR with things like crisis, spin doctoring, or even propaganda. If the thought of PR in connection with your school leaves you feeling uncomfortable, we hope this article will change that. You see, we have this theory that schools avoid public relations because of those negative cognitive associations.