In the past, if you wanted to make a video for your business, you had to hire a production company or ad agency, spend tens of thousands of dollars and, as often as not, end up with a product much different than you expected. Edits and retakes were costly, so you just left well enough alone. That is no longer the case. Now, with a small, inexpensive camcorder or even a smartphone and low-cost, even free, video editing software, you can create your own videos at a fraction of the cost. In fact, you can purchase easy to use, hand-held HD-quality camcorders for a few hundred dollars. Here are two examples of small businesses that took advantage of this small camera revolution to build brand awareness, generate more traffic to their respective websites and, in the case of one company, dramatically increase sales.
Using Amateur Videos for Marketing Success; 2 Examples
This month's top ten amateur videos
A dancing tortoise, Grandpa DJ, double rainbows and choreographed soldier dances… Here is our selection of the web's most popular amateur clips from the past month. Video posted on YouTube by Hungrybear 8 January Video of a Brazilian boy, whose name is thought to be "Luiz Otavio", dancing samba on the kitchen table. Video posted by "victoralguna" 18 May Video posted on YouTube by "notblu " 4 July Video posted by the brother of " ViirtBR " bowling with an unusual technique which proves to be very effective. Video posted by "ViirtBR" 29 June and since reposted and viewed millions of times.
In a content-heavy and short-attention-span world, video marketing is the rising star when it comes to sharing your brand, product or story. The video space can be overwhelming to break in to, so we scoured the internet for the best insider video tips, tricks and trends. Are you more of a visual learner?