Snapchat is making a television show, folks. Phone Swap , a dating series whose first season net more than 10 million viewers per episode, is breaking out of its Snapchat prison and heading to TV. Snapchat teased the show in June, but executives confirmed the news on today's earnings call. Phone Swap is a dating series that has so far existed solely on Snapchat. It follows strangers as they exchange phones and trawl through each other's dirty digital secrets, after which they're able to swipe right or left on the entire situation. It's charming with a hint of, "Wow, this is really how the world works now.
Snapchat dating show Phone Swap transitions to Fox in a broadcasting first
Phone Swap: the dating show that swipes through your ex’s texts | Television & radio | The Guardian
Phone Swap, the popular in-app dating show which premiered on Snapchat is to transition to TV after Fox Television snapped up the rights to the format, the first time a show has jumped between platforms in this way, by commissioning 15 episodes for this summer. The reality show sees strangers trade phones to see what they discover about one another before deciding to go on a date. Conceived by LA start-up Vertical Networks the novel concept has drawn an average of 10m viewers per episode on Snapchat, bringing it to the attention of Fox executives. Where you can win is specialization. Vertical Networks differentiates itself from more established broadcasters by experimenting with its own lifestyle brand Brother on Snapchat Discover , switching up everything from camera angles, topics, pacing and even colour schemes to gauge how small changes can affect viewer engagement.
Snapchat's 'Phone Swap' show is heading to television
Watch now. This fun voyeuristic dating show asks two single people to judge a prospective partner based purely on what's on their phones while they watch from a separate room. Sign In. Keep track of everything you watch; tell your friends.
And so begins Phone Swap, a new dating show in which two singletons exchange phones with potential partners. Check your camera roll, add some things to make you look like a better person — meditation sounds, language apps? But alas, it really does appear that the show-makers stopped their charges having a quick blitz … or perhaps Demi just forgot to bin her nudes. BBC3 has been playing with this conceit for a while now, with previous shorts featuring colleagues and family members swapping phones.